Swapping your personal data for the ability to communicate with anyone anywhere in the world is a good deal. We all know social media and internet companies use our data to show you advertising. But, consider, in the sixties it would have, in today’s money, cost around £5 a minute to call New York from the UK. Today you can video call your friends anywhere in the world for free, via a social platform. Surely it’s worth trading a little bit of personal information for these kinds of benefits?